Make Integration

Make (formerly Integromat) is a powerful automation platform that lets you connect Lazyspond to hundreds of apps and create complex workflows. Unlike Zapier, Make offers more advanced features and lower pricing for high-volume automation.

What Is Make?

Make is an automation platform similar to Zapier but with more powerful features:

• More apps: 1000+ integrations
• Complex workflows: Advanced logic and conditions
• Lower pricing: Better rates for high-volume automation
• More control: Fine-grained control over data flow

Setting Up Make

Step 1: Create a Make Account

1. Go to make.com
2. Click "Sign Up"
3. Create your account

Step 2: Create a New Scenario

1. Click "Create a new scenario"
2. Search for "Webhooks"
3. Choose "Custom Webhook"
4. Copy the webhook URL provided

Step 3: Connect Lazyspond

1. Go to Lazyspond Settings > Integrations
2. Add the Make webhook URL
3. Click "Test Webhook"
4. Return to Make and continue building your scenario

Step 4: Add Actions

Add actions to your scenario:

1. Click the "+" button to add a module
2. Search for the app you want to connect (Gmail, Google Sheets, HubSpot, etc.)
3. Configure the action
4. Test the scenario
5. Turn it on

Popular Make Integrations

Add Leads to Google Sheets

What it does: Automatically add every new lead to a Google Sheets spreadsheet

Setup:

1. Create a scenario with Webhooks trigger
2. Add Google Sheets > Add a Row
3. Map the fields:
   • Column A (Name) → display_name
   • Column B (Username) → username
   • Column C (Keyword) → trigger_keyword
   • Column D (Date) → captured_at
4. Test and activate

Use case: Track all leads in a spreadsheet for analysis

Send Email to New Leads

What it does: Automatically send an email to new leads

Setup:

1. Create a scenario with Webhooks trigger
2. Add Gmail > Send an Email
3. Configure:
   • To: {username}@instagram.com
   • Subject: "Thanks for your interest!"
   • Body: Your welcome message
4. Test and activate

Use case: Send immediate follow-up emails to new leads

Create CRM Contact

What it does: Automatically create a contact in your CRM

Setup:

1. Create a scenario with Webhooks trigger
2. Add HubSpot > Create a Contact (or your CRM)
3. Map the fields:
   • First Name → display_name
   • Email → {username}@instagram.com
   • Source → "Lazyspond"
   • Keyword → trigger_keyword
4. Test and activate

Use case: Automatically populate your CRM with new leads

Send Slack Notification

What it does: Send a Slack message when a new lead is captured

Setup:

1. Create a scenario with Webhooks trigger
2. Add Slack > Send a Message
3. Configure:
   • Channel: #leads
   • Message: "New lead: {display_name} (@{username}) triggered {trigger_keyword}"
4. Test and activate

Use case: Notify your team immediately when leads come in

Create Task in Project Management Tool

What it does: Automatically create a task for each new lead

Setup:

1. Create a scenario with Webhooks trigger
2. Add Asana > Create a Task (or your project tool)
3. Configure:
   • Task Name: "Follow up with {display_name}"
   • Description: "Lead triggered {trigger_keyword}"
   • Assignee: Your name
4. Test and activate

Use case: Automatically create follow-up tasks for your team

Advanced Make Features

Conditional Logic

Use Make's powerful conditional logic to perform different actions based on lead data:

Example:

If trigger_keyword = "GUIDE"
  → Send guide link
Else if trigger_keyword = "PROMO"
  → Send discount code
Else if trigger_keyword = "PRICING"
  → Send pricing info

Filters

Filter which leads trigger your scenario:

Example:

• Only process leads from specific keywords
• Only process leads from specific times
• Only process leads with certain characteristics

Delays

Add delays between actions:

Example:

1. Capture lead
2. Wait 1 hour
3. Send follow-up email
4. Wait 1 day
5. Send second follow-up

Multiple Paths

Create different workflows based on conditions:

Example:

• If keyword = "GUIDE" → Send to email list
• If keyword = "PROMO" → Send to CRM
• If keyword = "PRICING" → Send to sales team

Data Transformation

Transform and manipulate data before sending it:

Example:

• Convert username to email format
• Format date in specific format
• Combine multiple fields
• Extract specific parts of data

Make Pricing

Make has a free plan and paid plans:

Plan	Price	Operations/Month	Features
Free	$0	1,000	Basic automation
Standard	$9.99	10,000	More operations
Pro	$19.99	100,000	Advanced features
Business	$99+	1,000,000+	Enterprise features

info

An "operation" in Make is one action. If your scenario has 3 actions, each lead costs 3 operations.

Make's pricing is often cheaper than Zapier for high-volume automation.

Make Best Practices

1. Test Before Activating

Always test your scenario with sample data:

1. In Lazyspond, click "Test Webhook"
2. In Make, verify the data was received
3. Check that all actions worked correctly
4. Only then activate the scenario

2. Monitor Your Scenarios

Check your scenarios regularly:

1. Go to your scenario
2. Look at the execution history
3. Verify leads are being processed
4. Check for any errors

3. Use Descriptive Names

Name your scenarios clearly:

✅ Good names:

• "Lazyspond → Google Sheets"
• "Lazyspond → HubSpot → Slack"
• "Lazyspond → Mailchimp"

❌ Bad names:

• "Scenario 1"
• "Automation"
• "Test"

4. Document Your Scenarios

Keep notes on what each scenario does:

• What trigger it uses
• What actions it performs
• Why you created it
• When you last tested it

5. Optimize for Performance

Make scenarios can be resource-intensive. Optimize them:

• Use filters to reduce unnecessary processing
• Remove unused modules
• Combine similar scenarios
• Monitor operation usage

Troubleshooting

Scenario Not Triggering?

1. Verify the webhook URL is correct — Check Lazyspond Settings > Integrations
2. Verify the scenario is activated — Check the toggle in Make
3. Test the webhook — Click "Test Webhook" in Lazyspond
4. Check execution history — See if the webhook was received
5. Wait a few minutes — Sometimes there's a slight delay

Actions Not Working?

1. Check the action configuration — Verify all fields are mapped correctly
2. Test the action manually — Try creating a record manually in the target app
3. Check app permissions — Make sure Make has permission to access the app
4. Check error messages — Make shows error messages in the execution history

Data Looks Wrong?

1. Verify the field mapping — Make sure you're mapping the right fields
2. Check the payload structure — Verify the data is in the right format
3. Test with sample data — Use Lazyspond's test webhook feature
4. Check your scenario logic — Make sure you're using the right conditions

Example Make Workflows

Workflow 1: Lead Capture & Multi-Channel

1. Trigger: Webhooks > Custom Webhook (Lazyspond)
2. Action 1: Google Sheets > Add a Row
3. Action 2: Gmail > Send an Email
4. Action 3: Slack > Send a Message

Result: Every lead is logged, emailed, and your team is notified

Workflow 2: Lead Qualification & Routing

1. Trigger: Webhooks > Custom Webhook (Lazyspond)
2. Condition: If keyword = "PRICING"
   • Action 1: HubSpot > Create a Contact
   • Action 2: Gmail > Send Sales Email
3. Condition: If keyword = "GUIDE"
   • Action 1: HubSpot > Create a Contact
   • Action 2: Gmail > Send Educational Email

Result: Different leads get different follow-ups based on their interest

Workflow 3: Advanced Lead Processing

1. Trigger: Webhooks > Custom Webhook (Lazyspond)
2. Action 1: Google Sheets > Add a Row
3. Wait: 1 hour
4. Action 2: Gmail > Send Follow-up Email
5. Wait: 1 day
6. Action 3: Gmail > Send Second Follow-up
7. Action 4: Slack > Send Team Notification

Result: Automated follow-up sequence with delays

Make vs. Zapier

Feature	Make	Zapier
Price	Lower	Higher
Operations/Tasks	More generous	Less generous
Conditional Logic	Advanced	Basic
Ease of Use	Steeper learning curve	Easier
App Integrations	1000+	5000+
Support	Good	Excellent

Choose Make if: You need advanced automation and want to save money Choose Zapier if: You want ease of use and don't need complex logic

Next Steps

• Set up webhooks: See Webhooks
• Integrate with Zapier: See Zapier Integration
• Track performance: Check Analytics & Metrics